Essentials of Strategic Management
Pitt, Martyn R
Essentials of Strategic Management - London Sage Publications Ltd 2012 - 451p
includes index and biblioraphy
The Essence of Strategy and Strategic Management ..............1 Understanding the Extenal Environment.....30 Industry sectory Environments...................57 Enterprise stakeholders, Identity and Purpose ..............98 Enterprise Resources and Distinctive Capabilities ...........124 Strategic Decision-Making .......161 Enterprise-level strategy frameworks ............184 Scale, Non-Scale and Vertical Strategies........208 Innovation strategies ...............230 Diversification strategies in the Multi-activity enterprise ....................259 Acquisition, Merger and Alliance strategies ......................292 Multinational and global Strategies .....................325 Strategy implementation and Change management .........................359
9781849201872 4566
Q89 / P686
Essentials of Strategic Management - London Sage Publications Ltd 2012 - 451p
includes index and biblioraphy
The Essence of Strategy and Strategic Management ..............1 Understanding the Extenal Environment.....30 Industry sectory Environments...................57 Enterprise stakeholders, Identity and Purpose ..............98 Enterprise Resources and Distinctive Capabilities ...........124 Strategic Decision-Making .......161 Enterprise-level strategy frameworks ............184 Scale, Non-Scale and Vertical Strategies........208 Innovation strategies ...............230 Diversification strategies in the Multi-activity enterprise ....................259 Acquisition, Merger and Alliance strategies ......................292 Multinational and global Strategies .....................325 Strategy implementation and Change management .........................359
9781849201872 4566
Q89 / P686