Marketing Management (Record no. 96383)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00639nam a2200217 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | nice12345678 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | Monogr.mrc |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200112143741.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Terms of availability | 45 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | Q89 |
| Item number | V430 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Varma, M M |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Delhi |
| Name of publisher, distributor, etc. | Forward Book Depot |
| Date of publication, distribution, etc. | 1994 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 368p |
| 500 ## - GENERAL NOTE | |
| General note | includes index and biblioraphy |
| 505 2# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Meaning functions and importance of marketing Meaning, functions and importance of martketing management Marketing Process Marketing planning |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| b | TFS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| DVK Library | DVK Library | Stack -> Third Floor -> Q | 45.00 | Q89 V430 | 11063735 | 19/05/2021 | 45.00 | 12/01/2020 | Books |