Children and Consumer Culture in American Society A Historical Handbook and Guide

includes index and biblioraphy

Part I Essays Advertising, Mass Merchandising, and the Creation of Children`s Consumer Culture 3 Lisajacobson 2 Children`s Media Consumption and Struggles for Cultural Authority in the Nineteenth and Twentieth Centuries 27 Amanda Bruce 3 Reforming the Delinquent Child Consumer: Institutional Responses to Children`s Consumption from the Late Nineteenth Century to the Present 43 Paul Ringel I Parents and Children in the Consumer Household:Regulating and Negotiating the Boundaries of Children`s Consumer Freedoms and Family Obligations 63 Lisajacobson Part II Documents 5 Promoting the Child Consumer "How Does This Service Fit Your Needs?" (1916), St. Nicholas promotional ad "Dictator to the Universe" (1912), American Boy promotional ad "When Slim Watson Talks Carburetors" (1926), American Boy promotional ad "When They Crack the Whip You Jump" (1926), American Boy promotional ad "When Is a Girl Worth 1,690,499?" (1948), Seventeen promotional ad "Teena, A Girl with Influence" (1947), Seventeen promotional ad 6 Courting Child Consumers "Building a Business on Children`s Good Will" (1920), S. C. Lambert "What Kind of Advertisements Do Boys Like?" (1920), Horace A. Wade "Children as Consumers and Persuaders" (1932), Printers` Ink "Radio`s Most Critical Audience" (1934), Bernard A. Grimes "Children and Radio" (1936), Don Gridley 7 Child Consumers, the Mass Media, and Mass Amusements "Vampire Literature" (1891), Anthony Comstock The Spirit of Youth in the City Streets (1909), Jane Addams The Revolt of Modern Youth (1927), Judge Ben B. Lindsey and Wainwright Evans "The Path to Delinquency" (1934), Henry James Forman Seduction of the Innocent (1953), Frederic Wertham "How to Communicate with Children on Television" (1987),CySchneider 8 Advertising in the Public Schools "How Advertisers Are Getting Schools to Use Their Literature" (1927), John Alien Murphy "Education and the Consumer" (1934), Dewey H. Palmer and FrederickJ. Schlink 9 Thrift Education and School Savings Banks "Teaching Thrift as a Branch of Public Instruction" (1916), Andrew Price "Is the School Bank Worthwhile?" (1927), Russell Curtis Grimshaw "Bank Day" (1930), Chester T. Crowell "Wise Spending as a Teacher Sees It" (1924), Olive M.Jones 140 King of the Hill (1972), A. E. Hotchner 143 "Hold It! You Belong in This Picture" (1947), Farmers and Mechanics Savings Bank 144 10 Parenting and Parent-Child Relationships in the Consumer Household 147 "Children and Money" (1924), Sidonie Gruenberg 148 "Selling Food to Children" (1928), Mother`s Own Book 152 "Child-rearing" (1929), Robert S. Lynd and Helen Merrell Lynd 157 "Food, Clothing, and Housework" (1929), Robert S. Lynd and Helen Merrell Lynd 162 "Boy Dates Girl: One Girl`s Family" (1940), Gay Head 164 Part III Bibliography 11 Children, Youth, and Consumer Culture 169 12 Consumer Culture: General Works 177 13 History of Childhood, Childrearing, and the Family:General Works, 1870-2000