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Basic Marketing A Global-Managerial Approach

By:

Perreault, William D

Material type: Text

TextPublication details: New Delhi Tata Mcgraw Hill Education Private Limited 2010Edition: 15th edDescription: 838pDDC classification:

Q88 P426

Partial contents:

Marketing`s Value to Consumers, Firms, and Society Marketing Strategy Planning Focusing Marketing Strategy with Segmentation and Positioning Evaluating Opportunities in Changing Marketing invironment Demographic Dimensions of Global Consumer Markets Behavioral Dimensions of the Consumer Market

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	DVK Library Stack -> Third Floor -> Q	Q88 P426 (Browse shelf(Opens below))	Available		11048963

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Previous	Q88 N420 The New International Webster`s Pocket Business Dictionary of the English Language	Q88 OB620 Management Information Systems	Q88 OB620 Management Information Systems	Q88 P426 Basic Marketing	Q88 P426 Basic Marketing	Q88 P442 In Search of Excellence	Q88 R137 The Industrial Conflict	Next

includes index and biblioraphy

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