Essentials of Strategic Management

By:

Pitt, Martyn R

Material type: Text

TextPublication details: London Sage Publications Ltd 2012Description: 451pISBN:

9781849201872

DDC classification:

Q89 P686

Partial contents:

The Essence of Strategy and Strategic Management ..............1 Understanding the Extenal Environment.....30 Industry sectory Environments...................57 Enterprise stakeholders, Identity and Purpose ..............98 Enterprise Resources and Distinctive Capabilities ...........124 Strategic Decision-Making .......161 Enterprise-level strategy frameworks ............184 Scale, Non-Scale and Vertical Strategies........208 Innovation strategies ...............230 Diversification strategies in the Multi-activity enterprise ....................259 Acquisition, Merger and Alliance strategies ......................292 Multinational and global Strategies .....................325 Strategy implementation and Change management .........................359

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	DVK Library Stack -> Third Floor -> Q	Q89 P686 (Browse shelf(Opens below))	Available		11066821

includes index and biblioraphy

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