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Mass Communications Theory

By: Contributor(s): Material type: TextTextPublication details: Jaipur ABD Publishers 2019Description: 264pISBN:
  • 9788183766753
DDC classification:
  • M70.1 SI643
Partial contents:
Uses and gratifications of Mass Communication.............30 Diffusion of Innovations in Mass Media ............69 Inoculation theory ....................141 Coordinated management of meaning ......................156
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books DVK Library Stack -> Third Floor -> M M70.1 SI643 (Browse shelf(Opens below)) Available 11067169

includes index and biblioraphy

Uses and gratifications of Mass Communication.............30 Diffusion of Innovations in Mass Media ............69 Inoculation theory ....................141 Coordinated management of meaning ......................156

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