TY  - BOOK
AU  - Moberg, Marcus
AU  - Moberg,Marcus
TI  - Church, Market, and Media:  A Discursive Approach to Institutional Religious Change
SN  - 9781350098398
U1  - C27 
PY  - 2019///
CY  - New York
PB  - Bloomsbury
KW  - Church Renewal
KW  - Change-Religiousaspects
KW  - Church Marketing
N1  - includes index and biblioraphy; The Study of Religion and Markets ...........2  The Study of Religion and Media ................7  A Discursive approach to Social and Institutional Religious Change ...........8  Main Focus and Material ..........12  Structure of the Book ............15  1. Theoretical and Analytic Framework   Discourse analysis and the Study of Social and Religious Change ..................19  Discourse Analysis as Method ...........25  The Discourse of Social Institutions and Organizations ............30  The Technologization of Discourse ...............34   Marketization  and Social, Cultural, and Religious change .......39  Mediatiazation and Social Cultural and Religious Change ..................54  2. Application and Cases   The Marketization and Mediatization of Institutional Christian Protestant churches ..................75  Mainline protestant churches in the United States .........78  The church of England in Britain : Resourcing the Future .........98  The Nordic Context: Civil Service and Effectiveness .....109  Discourse and Beyond : Marketization and Mediatization within the Evangelical Lutheran Church of Finland ........121  The Current state of the ELCF..........123  Marketization State of the ELCF..............123  Mediatization and New media discourse within the ELCF..................136  Beyond discourse : Organizational Mediatization within the ELCF.............143
ER  -