Designing and Managing a Research Project : A Business Student's Guide /
Michael Jay Polonsky, David S. Waller.
- 2nd ed.
- New Delhi : Sage Publications India Pvt Ltd; 2013.
- xiii, 279 p. ; ill. ; 26 cm.
Includes bibliographical references and index.
Introduction -- Choosing a topic -- The role of the supervisor -- Group dynamics and the role of conflict -- Ethical considerations -- Planning the research project -- Literature review -- Data gathering -- Qualitative data analysis -- Quantitative data analysis -- Establishing recommendations -- Presenting the results -- Writing the report -- Oral presentations -- Concluding remarks.