Aker, David A <br/><br/>
Advertising Management 

 - New Delhi  Prentice-Hall of India Private Limited  2008 
 - 560p 
<br/><br/> includes index and biblioraphy 
<br/><br/><label>ISBN: </label>0876922361     100 
<br/><br/><label>Dewey Class. No.: </label>Q89  / AK350