Bono, Edward De

Sur/petition - London Profile Books Ltd 1993 - 234p

includes index and biblioraphy

What is wrong with the fundamentals Recent fashions in business thinking Complacency The four wheels of human thinking Concepts and information Sur/petition versus competition Words,traps,and dangers The three stages of business Integrated values Values and value facture Value notation Serious creativity Concept design Concept R & D

1861975473 250

N35.4 / B644