Yadava, J S <br/><br/>
Issues in Mass Communication  The Basic Concepts:- 2 Vol.Set 

 - New Delhi  Kanishka Publishers, Distributors  2008 
 - 312p 
<br/><br/> includes index and biblioraphy 
<br/><br/>Vol.1  Media issues  Media education  New information order  Mass communication order  Mass communication research  Media and women/social sector  Vol.2  Electronic media  Print media  Traditional media  Public relations  Advertising  Social marketing  Enter Respective Volume Title.--  Enter Respective Volume Title.  V1.  V2. 
<br/><br/><label>ISBN: </label> 775 
<br/><br/><label>Dewey Class. No.: </label>M70.1  / Y105