Green, Andy <br/><br/>
The Effective Personal Communication Skills for Public Relations 

 - New Delhi  Kogan Page India Pvt. Ltd.  2008 
 - 219p 
 - PR in Practice Series;   200800ENGGPS4 .
<br/><br/> includes index and biblioraphy 
<br/><br/>Your inner brand-who you are  Your communications quotient-your thinking resources  You and your interpersonal skills  Creating messages,memes and spinning  The message is the medium-making your communications brand-friendly  Triggering your message to achieve change  Adapting your networks-word of mouth and work of click your viral friends  Your networks  Managing your networking  The power of context-managing the environment for your communications  Bringing it all together 
<br/><br/><label>ISBN: </label>9788175543379  295 
<br/><br/><label>Dewey Class. No.: </label>P90  / G820