Baran, Stanley J <br/><br/>
Mass Communication Theory   Foundations, Ferment, and Future 

 - 4th ed.  
 - Belmont, California  Wadsworth Publishing Company, Inc.  2006 
 - 412p 
<br/><br/> includes index and biblioraphy 
<br/><br/>Introducation to Mass Communication Theory  The era of mass society and mass culture  The rise and fall of limited effects  Contemporary Mass Communication Theory: searching for consensus and confronting challenges   
<br/><br/><label>ISBN: </label>0534637973     5424 
<br/><br/><label>Dewey Class. No.: </label>M70.1  / B231