TY  - BOOK
AU  - Baran, Stanley J
TI  - Mass Communication Theory:  Foundations, Ferment, and Future
SN  - 0534637973   
U1  - M70.1 
PY  - 2006///
CY  - Belmont, California
PB  - Wadsworth Publishing Company, Inc.
N1  - includes index and biblioraphy; Introducation to Mass Communication Theory  The era of mass society and mass culture  The rise and fall of limited effects  Contemporary Mass Communication Theory: searching for consensus and confronting challenges
ER  -