TY - BOOK AU - Peterson, Mark Allen AU - Peterson,Mark Allen TI - Anthropology and Mass Communication: Media and Myth in the New Millennium SN - 1571812776 U1 - M70.1(P16) PY - 2008/// CY - New York PB - Berghahn Books N1 - includes index and biblioraphy; Chapter 1 Mass Mediations Chapter 2 Whatever Happened to the Anthropology of Media? Chapter 3 Media Texts Chapter 4 The Power of the Text Chapter 5 Media as Myth Chapter 6 The Ethnography of Audiences Chapter 7 The Ethnography of Media Production Chapter 8 . Cottage Culture Industries Chapter 9 Mapping the Mediascape Chapter 10 Mediated Worlds ER -