TY  - BOOK
AU  - Maio, Gregory R
TI  - The Psychology of Attitudes and Attitude Change
SN  - 9781412929745
U1  - O17 
PY  - 2009///
CY  - London
PB  - Sage Publications, Inc
N1  - includes index and biblioraphy; Section 1    Why Do Attitudes Matter?	1  1    What are Attitudes and How are They Measured?	3  What is an Attitude?	3  A Short History of Attitudes Research	5  How are Attitudes Measured?	10  2    The Three Witches of Attitudes	24  The First Witch - Attitude Content	24  The Second Witch - Attitude Structure	34  The Third Witch - Attitude Functions	38  Making a Better Brew: Linking Attitude Content,Structure, and Function	41  Section 2    What Do Attitudes Do?	45  3    The Influence of Attitudes on Information Processing and Behavior	47  The Influence of Attitudes on Information Processing	48  The Influence of Attitudes on Behavior	55  4    How Do Attitudes Influence Behavior?	67  The Theory of Reasoned Action and the Theory of Planned Behavior	68  Issues Relevant to the Reasoned Action Framework	70  The "MODE" Model	77  The Composite Attitude-Behavior Model	82  Section 3    What Shapes Attitudes?  5    Cognitive Influences on Attitudes  The Close Connection Between Beliefs and Attitudes  Incentives to Change  Processing Stages  Cognitive Responses  Different Processes: To Think or Not to Think  One Process or Two?  Meta-Cognitions  6    Affective Influences on Attitudes  The Close Connection Between Feeling and Attitudes Exposure  Emotion Learning  Mood Effects on Attitude Judgments  Emotion Effects on Attitude Judgments  7    Behavioral Influences on Attitudes  Why Did I Do That? Behavioral Exploration Role Playing Self-Perception Cognitive Dissonance  8    Basic Principles in How Attitudes are Shaped  Difficulty in Identifying the Basic Principles of Persuasion  Principle 1: Influence by Silly Things  Principle 2: Influence by Motivation and Ability  Principle 3: Influence by a Common Language  Principle 4: Influence by the Unknown  Other Potential Principles  Principles from Another Point of View  Section 4    What More Is There To Learn?  9    The Internal World  Implicit Windows into Attitudes  Let`s Get Physical: The Effects of Body Movements on Attitudes  Revealing the Biological Underpinnings of Attitudes  Nuerological Processes Underlying Attitudes  Attitudes over the Lifespan  10    The External World Time  Relationships Groups Culture The External World: An Aerial View  11   Adding to the Witches` Brew The Three Witches Revisited Potions Relevant to All Three Witches General Issues Stirring the Brew
ER  -