TY  - BOOK
AU  - Buunk, Abraham P
TI  - Applying Social Psychology: From Problems to Solutions
SN  - 9781412902823
U1  - O76 
PY  - 2008///
CY  - London
PB  - Sage Publications, Inc
N1  - includes index and biblioraphy; 1    APPLYING SOCIAL PSYCHOLOGY	3  Example of the Application of Social Psychological Theories	4  Step 1 - Problem: Formulating a Problem Definition	4  Step 2 - Analysis: Finding Explanations for the Problem	6  Step 3 - Test: Developing and Testing the Process Model	9  Step 4 - Help: Towards an Intervention Programme	13  Other Relevant Decisions	14  Applying Social Psychology: The PATH from Problem to Intervention 14  Step 1 - Problem: From the Problem to a Problem Definition	15  Step 2 - Analysis: From a Problem Definition to Analysis and Explanation 16  Step 3 - Test: From Explanations to a Process Model	18  Step 4 - Help: From a Process Model to Intervention	18  Problems with Applying Theories	19  Oversimplification	19  External Validity	20  Contradictory Evidence	21  Conclusion	21  2    THE PROBLEM PHASE: FROM A PROBLEM TO A PROBLEM DEFINITION	25  Introduction	26  Towards a Problem Definition	27  Reformulating the Problem	29  The Path from a Problem to a Problem Definition	30  Examples of Interviews	31  Key Questions for Problem Definition	36  What is the Problem ?	36  Why is it a Problem?	37  For Whom is it a Problem?	38  What are the Possible Causes of the Problem?	39  What is the Target Group?	40  What are the Key Aspects of the Problem?	41  Research for a Problem Definition	45  Background Materials	46  Completing the Problem Definition	51  3    THE ANALYSIS PHASE: FINDING THEORY-BASED EXPLANATIONS FOR PROBLEMS	55  Introduction	56  Specifying the Outcome Variable	56  Requirements for the Outcome Variable	59  Relevance	59  Specificity	59  Continuity	60  The Divergent Phase: Generating Explanations	61  Free Association	61  Interviews and Observation	63  Social Psychological Theories	67  Theoretical Approaches Under Investigation: The Case of Safe Sex Promotion	70  A Topical Strategy	11  A Conceptual Strategy	72  A General Theory Strategy	74  The Convergent Phase: Reducing the Number of Explanations	76  Getting Rid of Redundant and Irrelevant Explanations	76  Getting Rid of Invalid Explanations	77  Getting Rid of Implausible Explanations	78  4    THE TEST PHASE: DEVELOPING AND TESTING THE PROCESS MODEL	83  Introduction	84  Formulating a Process Model	84  Case Study: Improving Cooperation in a Pharmaceutical Company	85  Case Study: Reducing the Risk ofSTD infection	90  Heuristics for Developing a Process Model	96  Testing the Process Model	97  Doing Your Own Research	99  5    THE HELP PHASE: DEVELOPING THE INTERVENTION	105  Introduction	106  Preparing Intervention Development	107  Modifiability	107  Effect Size	108  The Balance Table	109  Developing the Intervention  The Channel  The Method  The Strategy Building the Intervention Programme  Pre-testing the Intervention Implementation of the Intervention  The Implementation Process  Mapping the Implementation Route  The Implementation Plan  The Actual Implementation  The Evaluation  Case Study: The Millennium Campaign I Can Do That Too`
ER  -