TY - BOOK AU - Qualman, Erik AU - Qualman,Erik TI - Socialnomics: How Social Media Transforms the Way We Live and Do Business SN - 9780470477236 U1 - Q30 PY - 2009/// CY - New Jersey PB - John Wiley & Sons, Inc. KW - Media KW - Internet N1 - includes index and biblioraphy; 1. Word of Mouth Goes World of Mouth 1 2. Social Media = Preventative Behavior 33 3. Social Meida = Braggadocian Behavior 43 4. Obama`s Success Driven by Social Media 61 5. I Care More about What My Neighbor Thinks than What Google Thinks 89 ER -