TY  - BOOK
AU  - Pitt, Martyn R
TI  - Essentials of Strategic Management
SN  - 9781849201872
U1  - Q89 
PY  - 2012///
CY  - London
PB  - Sage Publications Ltd
N1  - includes index and biblioraphy; The Essence of Strategy and Strategic Management ..............1  Understanding the Extenal Environment.....30  Industry sectory Environments...................57  Enterprise stakeholders, Identity and Purpose ..............98  Enterprise Resources and Distinctive Capabilities ...........124  Strategic Decision-Making .......161  Enterprise-level strategy frameworks ............184  Scale, Non-Scale and Vertical Strategies........208  Innovation strategies ...............230  Diversification strategies in the Multi-activity enterprise ....................259  Acquisition, Merger and Alliance strategies ......................292  Multinational and global Strategies .....................325  Strategy implementation and Change management .........................359
ER  -