Selling With NLP New Techniques That Will Double Your Sales Volume
- London, Boston Nicholas Brealey Publishing 2010
- 224p
includes index and biblioraphy
The Magic of Trust ........13 1. The Psychology of Buying and selling ......17 How people buy: Seeing your Client through your client`s Eyes...........21 Establishing Rapport: The key to big money ..........51 2. Creating magic : Techniques for a Successful sales Strategy .............69 Effective listening : The bottom line of Trust ......75 Verbal Techniques that build trust .............93 Mirroring: Building trust nonverbally ....111 Eliciting outcomes: Discovering your client`s Buying Strategy..........123 Pacing and Leading : Bringing your clients to the point of Buying .........141 Cashing objections: Turning a No Into a Sales opportunity .....165 Closing successfully : A matter of Attitude ........183