000			01309nam a2200217 a 4500
001			nice12345678
003			Monogr.mrc
005			20200112144457.0
008			05-Mar-19s2012 Lona grp 000 0 eng
020			_a9781849201872 _c4566
082	0	0	_aQ89 _bP686
100			_aPitt, Martyn R
245			_aEssentials of Strategic Management
260			_aLondon _bSage Publications Ltd _c2012
300			_a451p
500			_aincludes index and biblioraphy
505	2		_aThe Essence of Strategy and Strategic Management ..............1 Understanding the Extenal Environment.....30 Industry sectory Environments...................57 Enterprise stakeholders, Identity and Purpose ..............98 Enterprise Resources and Distinctive Capabilities ...........124 Strategic Decision-Making .......161 Enterprise-level strategy frameworks ............184 Scale, Non-Scale and Vertical Strategies........208 Innovation strategies ...............230 Diversification strategies in the Multi-activity enterprise ....................259 Acquisition, Merger and Alliance strategies ......................292 Multinational and global Strategies .....................325 Strategy implementation and Change management .........................359
902			_bTFS
942			_cBK
999			_c99301 _d99301